How to Compare Home Insurance: What to Look For

How to Compare Home Insurance: What to Look For

Why Comparing Home Insurance Matters

Home insurance is one of the most purchased financial products in the UK, yet millions auto-renew without shopping around. The Financial Conduct Authority (FCA) found that loyal customers often pay significantly more than new customers for identical cover - a practice that prompted new pricing rules in 2022. Spending 20 minutes comparing quotes can save you 100 to 300 pounds on your annual premium.

Know What You're Comparing

Home insurance has two main components: buildings insurance (covers the structure) and contents insurance (covers your belongings). You can buy separately or as a combined policy.

Use Multiple Comparison Sites

No single site covers every insurer. Use at least two from: Compare the Market, GoCompare, MoneySuperMarket, and Confused.com. Also check direct-only insurers like Direct Line and Aviva, which don't appear on comparison sites but sometimes offer competitive prices.

Check the Cover, Not Just the Price

  • Sum insured - enough to rebuild your home or replace all contents?
  • Excess levels - compulsory plus voluntary excess combined
  • Exclusions - single-item limits, accidental damage, flood cover, subsidence
  • Customer reviews - check Trustpilot and Defaqto ratings

Common Mistakes to Avoid

  • Insuring for market value rather than rebuild cost
  • Forgetting garden furniture, bikes, or items in outbuildings
  • Not declaring home business use or lodgers
  • Accepting renewal without checking if the price has jumped